Finding the truth in data is messy but the key to the survival of business. What is the cost of a question? The answer is not as simple as you would think. Knowing the correct question is more important than finding the correct answer right? You would hope so but in a narrative-driven exchange,
What is the Cost of the Question? What is the Question? TCO or Total Cost of Ownership of answering questions is elusive yet cannot be ignored. When the cost of the question is too high it remains to be asked in the first place. This limits the ability to lead and results in opportunity loss.